Nebraska Authors

Letitia Baldrige

AKA: Mrs. Robert Hooensteiner

Born 1926-01-01 Miami Beach, FL (USA)

Died 2012-10-29
Bethesda, MD

Latitia Bladridge grew up in Omaha, the youngest child of Howard Malcolm Baldrige, a Republican state legislator who became a United States congressman in 1930, and the former Regina Connell. Her brother Malcolm was secretary of commerce in the Reagan administration.
At 35 Ms. Baldrige, known as Tish, left her job as public relations director for Tiffany & Company to help out a friend and former classmate, the former Jacqueline Bouvier, becoming, in essence, the social secretary of the Kennedy White House as it emerged as a center of culture, art, youthful elegance and sparkling state dinners.

Ms. Baldrige left the White House in June 1963, less than six months before President John F. Kennedy’s assassination, to work for the Merchandise Mart, a Kennedy family business enterprise in Chicago. She went on to found her own public relations and marketing business.

Places Lived

Omaha, NE
Washington, D.C.

Author Of

  • Biography
  • Fiction


Social behavior; Fiction; Personal Narrative; Autobiography


Miss Porter's School, Farmington, CT
Vassar College, Poughkeepsie, NY
Uninversity of Geneva


Social Secretary to the White House and several American Embassies
Management Trainer

Places Worked

Owned her own public relations and marketing agency specializing in management training.


Social Secretary to Clare Booth Luce
Chief of Staff to Mrs. John F. Kennedy
Diplomat to Paris and Rome
Consultant to four First Ladies
Authored a monthly newsletter, Executive Advantage


Roman Candle. 1956.
Tiffany Table Settings. 1959.
Of Diamonds and Diplomats. 1968.
Home,The Butlington House Awards. 1970.
Juggling. 1976.
Letitia Baldrige's Complete Guide to Executive Manners. 1985.
The New Manners for the '90s. 1990.
Public Affairs Private Relations. 1990.
Expanded and edited,Amy Vanderbilt's Complete Book of Etiquette. 1978.
Completely revised and updated, Amy Vanderbilt's Everyday Etiquette. 1981.
A Lady First: My Life in the Kennedy White House and American Embassies of Paris and Rome. 2002.
New Manners for New Times. 2003.
Taste: Acquiring What Money Can’t Buy. 2007.

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Letitia Baldrige

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(e.g. Author is buried in Fremont, not in David City / Also wrote for the Daily Nebraskan during her time as a student)