Nebraska Authors

John Milton Hess

Born 1929 Grand Island, NE (USA)

Places Lived

Grand Island, NE
Iowa City, Iowa
Eugene, Oregon
Boulder, Colorado

Author Of

  • Nonfiction


Management; Marketing


Bachelor of Science, 1951, University of Iowa, Iowa City, IA
Master of Business Administration, 1955, University of Oregon, Eugene, OR
Ph.D, 1959, Stanford University, Palo Alto, CA


Professor of Marketing, University of Colorado, Boulder, CO: 1957-2000
Professor emeritus

Places Worked

University of Colorado, Boulder, CO


Trade-In Housing Management. 1958.
The Trouble With Marketing Today. 1960. (editor)
New Product Marketing. 1961.
The Industrial Marketing Environment. 1965. (co-editor)
International Marketing Environment. 1966. (co-editor)
International Marketing. 2008 (14th edition with Philip R. Cateora, Mary C. Gilly and John L. Graham)

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John Milton Hess

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(e.g. Author is buried in Fremont, not in David City / Also wrote for the Daily Nebraskan during her time as a student)