Nebraska Authors

Aaron Marcus

Born 1943 Omaha, NE (USA)

Aaron Marcus is a distinguished American graphic designer with a deep background in science and technology, known for his work in information design, user interface design, and computer graphics. He was one of the first individuals to work entirely with computer-aided graphic design and computer user-interface design. He worked for Bell Labs from 1967, as an intern (1967), employee (beginning 1968) and consultant, until 1971. He taught at Princeton until 1977.

His work at these institutions launched him on a diverse career, which has included teaching in Israel, work as a Staff Scientist at Lawrence Berkeley Laboratory in Berkeley, and teaching at the School of Environmental Design at the University of California at Berkeley, among other posts. In 1982 in Berkeley he founded Aaron Marcus and Associates, Inc., a user-interface design, information design, and digital graphics design company. Marcus has consulted for corporations including Apple, DuPont, General Motors, Hewlett-Packard, Microsoft, Motorola, and many others, and for government clients including Lawrence Livermore National Laboratory, Los Alamos National Laboratory, the National Library of Medicine, and the U.S. Department of Defense, among others.

As of 2014, Marcus had published over 350 articles and authored or contributed chapters to 15 books. He regularly publishes book reviews in his field and has received numerous honors from the user-interface and digital graphic design communities.

Author Of

  • Visual Work
  • Nonfiction


Graphic Design; User Interface Design; Information Design and Visualization; Book Reviews


Omaha Central High School, Omaha, NE
Bachelor of Arts in Physic, Princeton University, Princeton, NJ
Bachelor of Fine Arts, Yale University, New Haven, CT
Master of Fine Arts, Yale University, New Haven, CT


User Interface and Graphic Designer


2000 Icograda Master Graphic Designer of the Twentieth Century
Elected American Institute of Graphic Artists Fellow in 2007
2008 Association for Computing Machinery Special Interest Group on Computer–Human Interaction, elected to the CHI Academy


First graphic designer to be awarded funding from DARPA (Defense Advanced Research Projects Agency)



Human Factors and Typography for More Readable Programs. 1990.
The Cross-GUI Handbook for Multiplatform User Interface Design. 1994.
Handbook. 2007.
Mobile TV: Customizing Content and Experience. 2009.


Managing Facts and Concepts: Computer Graphics and Information Graphics from a Graphic Designer's Perspective. 1984. (National Endowment for the Arts series)
Graphic Design for Electronic Documents and User Interfaces. 1992.
Mobile Persuasion Design: Combining Persuasion and Information to Change Behavior. 2014.

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Aaron Marcus

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